
London Exhibitor List
Take a look at some of the amazing brands you'll find at the show, with even more to be announced soon!

2 Little Legs
Stand: E23
2 Little Legs is the the home of award winning, luxury, handmade children's clothing. All products are designed and handmade in Hertfordshire
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aggie and flo
Stand: E35

Aptamil
Stand: B41
Aptamil is the Number 1 Brand for Follow on Milk in the UK.* Aptamil provides a wide product offering for whatever your needs might be, from powdered formulations to our more convenient formats** for on the go such as Ready to Drink. **IRI Infoscan total market MAT w/e 27/05/2023 domestic volume sales for Aptamil Follow On Milk Total UK **More convenient than powdered formulations
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Ardo
Stand: E19
ARDO breastfeeding products offer optimal support while expressing and storing breastmilk.
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Art By Law
Stand: D34
We produce images from the heart with great sensitivity and understanding to all of our client's needs, striving to be the best in our field.
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Babies in Essex
Stand: C30
Our aim is to provide high class, luxury, and traditional babywear worldwide. We believe that all babies should be dressed as cute as their personalities, without breaking the bank of Mum and Dad!
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Baby Brezza
Stand: D11
The most advanced way to automatically make a warm, formula bottle instantly. No measuring, no mixing, no fuss. *Brought to you by Cheeky Rascals
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Baby Planet
Hassle-free shopping for all the top brands at the best prices.
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BabyBjörn
Stand: B55
We develop good, functional and safe products for very young children. *Brought to you by Baby Planet
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Bibbilyboo
Stand: F22
Beautiful award winning bibs with a unique waterproof barrier composed of child friendly fabrics
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Bibinee Dolls
Stand: C20
Bibinee Dolls, is an early years toy brand, filling the huge gap in the market for soft plush, diversity dolls. Based in the UK and serving suppliers and customers internationally, they aim to empower children to learn, grow, play and just as importantly, love through representation and inclusion.
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BioGaia UK
Stand: D21
BioGaia is a world leader in probiotic research and development. With over 250 published studies involving 22,000 participants of all ages, BioGaia’s products with L. reuteri probiotic strains are among the most scientifically documented in the world.
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Caline Baby UK
Stand: D42
As The Aegean Touch, we supply high-quality baby textile products in the UK market. Our products are made of 100% cotton, natural, soft, breathable muslin fabrics. The fabric production including the printing and dyeing processes are completed in our manufacturer's facilities in Denizli, Turkiye under the brand "Caline Baby" where the OEKO-TEX standards are met through the whole process.
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Carifit
Stand: B9
Our game-changing carrier is designed to help you and your baby bond and move together–your way. Perfect for both day-to-day use and for working out, Carifit is the only carrier you need to support you and your baby safely and comfortably.
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Cells4Life
Stand: D20
Cells4Life is the leading umbilical cord blood stem cell bank in the UK. Find out how your baby's stem cells could help if they need treatment in the future.
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Charley’s Wild World
Stand: E6
Eco-friendly sustainable childrenswear made in the UK
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Cheeky Rascals
Stand: D11
Making parenting easier with unique baby products from across the globe. Discover our range of clever sleep essentials including Owlet, Rockit, Izmi and Love To Dream.
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Cosatto
Stand: C40, C50
Cosatto are saving the world from boring baby stuff with our range of high quality nursery products. *Brought to you by Baby Planet
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Cow & Gate
Stand: B41
Trusted for over 100 years, we’re proud to have fed 5 generations of Britain’s babies. We offer our highest quality products, including our Award-Winning Follow-on milk Value Pack, in powders and ready to drink liquids – enriched with everything they need and nothing they don’t (like palm oil or artificial preservatives).
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Cuddledry
Stand: F24
Bestseller since 2006 - multi award winning Cuddledry towels make baby bathtime safe & stress free - for newborn to age 6.
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Cybex
Stand: C60, C65
Safety, design and functionality characterize our infant car seats, high back boosters and strollers. *Brought to you by Baby Planet.
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Didofy
Stand: A50
Master-engineered, high quality, beautifully sleek, safe and modern pushchairs. *Brought to you by Baby Planet.
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Eddie and Bee
Stand: B4
Ethically produced, Soft and Sustainable Baby and Kidswear
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Egg
Stand: A40
Designed in the UK with luxurious fabrics and materials to create the ultimate in comfort, safety and style. *Brought to you by Baby Planet
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Finnsøn
Stand: C22
Multi-award winning sustainable changing bags and accessories for eco-conscious parenting
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Foldimats
Stand: D39
As well as being supportive and safe our mats are also very practical, and not forgetting stylish. No rolling, no breaking apart!
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Fraupow
Stand: E12
Fraupow provides innovative breast pumps, breastfeeding products, and support services tailored for new mothers, empowering their breastfeeding journey
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Future Life
Stand: F31
A friendly, professional and hassle-free will writing service to families across the UK.
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Gaia
Stand: E60
Thoughtfully designed, practical and timeless nursery products to help you on your parenting journey. *Brought to you by Baby Planet
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Green Chef
Stand: D30
The recipe box with 5 diet options to choose from each week. Take your pick from keto, lower carb, flexitarian, vegan and vegetarian.
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Grow Wild Outdoorwear
Stand: C34
Grow Wild Outdoorwear is the brand for outdoor clothing and activewear for pregnancy, breastfeeding and babywearing. Ethical, eco-friendly maternitywear made in the UK and sustainable, ethical baby clothing and baby carriers for an outdoor lifestyle. Waterproof maternitywear and waterproof sling covers for hiking.
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Guide Dogs
Guide Dogs is here to help people with sight loss across the UK, live the life they choose.
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Hamilton Wallis Nannies and Household Staff
At Hamilton Wallis we pride ourselves on providing a premier, domestic staffing and childcare services for your family and home, wherever life may take you.
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Hello Fresh
Stand: A23
The UK's leading recipe box. Delivering all the fresh ingredients and step-by-step recipe cards to your door. Dinner is solved.
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iCandy
Stand: B80
With unsurpassable levels of quality and world-class engineering, we create the perfect travel system for your baby. *Brought to you by Baby Planet.
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Ickle Bubba
Stand: E50, E55
An award-winning brand, determined to make parenting easier by understanding the demands of modern family life. *Brought to you by Baby Planet.
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Izmi
Stand: D11
Discover award winning, expert designed Izmi baby carriers, ergonomic wraps and toddler carriers. *Brought to you by Cheeky Rascals
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Joie
Stand: B60
Joie is committed to the highest standards of design, engineering and safety in our extensive range of pushchairs, car seats, and in home gear. *Brought to you by Baby Planet
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Joolz
Stand: B40
Ergonomically designed pushchairs and accessories inspired by the everyday moments of parenthood. *Brought to you by Baby Planet.
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Kente Kids
Stand: A27
Our product designs are inspired by our rich Ghanaian traditions and incorporate the vibrant and intricate patterns of Kente cloth. We believe in celebrating diversity and fostering a sense of pride and identity in children through our thoughtful crafted pieces.
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KeriKit
Stand: D31
Luxurious and practical changing bags, keeping you effortlessly organised throughout your busy day.
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Lilith Loves Henry
Stand: F40
We are a leading teething, baby weaning and baby accessories company in the UK. Selling a wide range of teething toys, baby weaning products, baby accessories and BIBS dummies.
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Little Acorns
Stand: E65
Discover our huge selection of Little Acorns Nursery Furniture. *Brought to you by Baby Planet.
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Love to Dream
Stand: D11
Global award winning swaddle to help your family achieve a better night’s sleep. *Brought to you by Cheeky Rascals
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Macmillan
Stand: B44
Because cancer can affect your life in so many ways, we do whatever it takes to give people the support they need.
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MAM
Stand: B20
Baby products unique in design and function to support the individual development of every child.
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Mamas & Papas
Stand: B70, C70, D70, E70
The iconic brand with 35 years experience providing expertise to new parents and their families. *Brought to you by Baby Planet.
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Maxi-Cosi
Stand: D55
The leading brand in car seats and pushchairs. Choose for safety, comfort and design. *Brought to you by Baby Planet.
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Mee-go
Stand: D45
Stress-free travel with baby and toddler, plus nursery furniture to create your perfect dream nursery. *Brought to you by Baby Planet.
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Migz World
Stand: D33
Welcome to Migz World, where comfort meets style in unisex kids' clothing! Founded and designed by me, Jasmine Lawrence, Migz World was born from my journey as a parent and the quest for simple, cozy attire for my son. I struggled to find high-quality, minimalist clothing options that weren’t overloaded with loud patterns and designs, which inspired me to create a line that truly reflects what kids want to wear
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Mini First Aid
We are the UK’s largest paediatric first aid provider, training over 100 families every single week. Started from a kitchen table in 2014, Mini First Aid now have over 70 franchises nationwide, offering high quality, engaging and memorable first aid training. In 2021 BBC Dragons’ Den star Sara Davies saw the huge potential in Mini First Aid, and came onboard as an investor and adviser.
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Moonbow Castings
Stand: C34
Here at Moonbow Castings we speciailse in life casting. This is an amazing process that allows moments in time to be captured and transformed into beautiful keepsakes to treasure forever. By casting the human body or even an object absolutely anything is possible.
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MuslinZ
Stand: D25
A high quality range of muslin squares, swaddles & more at great prices.
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My Baby Days
Stand: E33
Designed in France, these stunning prints (a unique twist on milestone cards) not only look great as part of the nursery décor, but serves a truly beautiful purpose too. From your baby's earliest days, every ‘first’ can be time-stamped to ensure the precious moments can be remembered, however big or small. Capturing everything from their earliest giggle, to the first taste of a lemon, and the essential first ride on a swing.
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My Buggy Buddy
Stand: F23
Clips to attach bags securely, buggy locks and our award winning Car/Buggy Sun Shade and more accessories to help make your life a little easier
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My Little Miracle
Stand: B42
Our products are more than just skincare; they are a symbol of love, nurturing, and the precious bond between parent and child.
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Natal Active
Stand: D41
Award-winning, stylish and supportive activewear for pregnant and breastfeeding mums.
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Nature’s Divine
Stand: C35
Nature’s Divine is proud to value itself as a vegan, cruelty-free, and eco-friendly brand with a range of products from oils and balms for babies through to products for mums and dads. We care for babies’ special skincare needs, so having natural and organic ingredients is essential.
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Neutrumbear
Stand: F45
After finding it difficult to find gender neutral products, that weren't solely grey or white, we set out to change this trend allowing mums, dad, friends, family or work colleagues to buy beautifully handpicked collections whether they know the gender of their baby or not!
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Newborn Memories
Stand: E18
The first week of your baby’s life is unique, magical and a life changing time. As newborn specialists and a super father & daughter team, we know how quickly your baby will change. You only get one chance to capture your baby as they are right now, and once it’s gone you can never get that time back.
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Nonna Tonda
Stand: E32
Each week we deliver fresh pasta and delicious sauces to your door, ready to cook and eat in under 5 minutes. It really is that simple.
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Nuna
Stand: B65
Inspired by the clean lines and ingenuity of Dutch design, Nuna baby gear is easy, safe and flexible. *Brought to you by Baby Planet
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Obaby
Stand: D65
Award winning nursery and toddler furniture, made by our family for yours. Our collections feature cot beds, matching room sets, nursery chairs, toddler beds, strollers and accessories. *Brought to you by Baby Planet
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Out ‘n’ About
Stand: C55
Out ‘n’ About is the buggy that makes it easy and fun to get, well, out and about as a family. Our buggies can handle every terrain with ease, so you can spend your energy creating lasting family memories. From Cotswold cobbles and London potholes, to Yorkshire Dales and sandy trails, Out’n’About is there for the everyday and weekend adventure. *Brought to you by Baby Planet
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Owlet
Stand: D11
The award-winning baby monitor which tracks heart rate, oxygen levels and sleep trends on your smartphone from anywhere. *Brought to you by Cheeky Rascals
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Oyster
Stand: A45
Discover the revolutionary and award-winning Babystyle Oyster 3 collection. *Brought to you by Baby Planet.
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Peg-Pérego
Stand: D50
Since 1949 we have focused solely on creating products for children. We like to think that many families have chosen our goods because we too are a big family. Everyone contributes their specific skills and know-how to the success of a joint project. *Brought to you by Baby Planet
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Pillow T
Have all the comfort with our T-shaped pregnancy pillow for pregnant women in UK that gives comfort, restful and relaxing moments throughout the journey of pregnancy.
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Pure Pet Food
Stand: E9
Show your dog just how loved they are with tasty, wholesome, healthy dog food.
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Purermama
Stand: B12
Purer Mama are revolutionising pregnancy and postpartum supplements with their Project Baby Gold Award winning capsules. Their superior formulas contain the right amounts of the essential nutrients, developed in line with new research, to support and enhance your mental and physical wellbeing.
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Purflo
Stand: B31
Purflo is the UK’s original baby safe sleep brand started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies.
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Riverford Organic Farmers
Stand: E8
Proper farmers with mud on our boots, we grow & deliver 100% organic veg boxes. Ready to #LiveLifeontheVeg?
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Stand: D11
At Rockit HQ, we’re on a mission to help babies sleep. The new rechargeable Rockit stroller rocker and our other award winning sleep aids are making life easier for exhausted parents all over the planet. *Brought to you by Cheeky Rascals
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Rowan Preparatory School
Stand: A28
Independent Prep School for Girls aged 2 - 11 Claygate, Surrey
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Silver Cross
Stand: A70
Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand. *Brought to you by Baby Planet
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Snüz
Stand: B50
We live and breathe ideas and products that are designed to make sleep happier, better and easier. *Brought to you by Baby Planet.
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Something Special
Stand: A35
We make beautiful personalised gifts, all made to order. Choose your own colour scheme and design to give something special.
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Sue Greetham Photography
Stand: E25
Sue is one of the UK’s leading newborn, baby, children and family photographers working from her home studio in Orpington.
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Stand: C39
Sunnies sunglasses are made from BPA free rubber, which means they bend and flex to withstand the rough and tumble of life in kids’ hands. Rubber frames are soft to the touch and lightweight. All our sunnies sunglasses offer 100% UVA/UVB protection against strong sunlight. The lenses are filter category 3 equivalent to UV400 and are shatter resistant.
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Sweet Dreamers
Stand: F20
Multi-award winning baby sleep products including Ewan the dream sheep. Experts in creating well-loved sleep soothers for 1000s of families across the world.
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Tails.com
Stand: E31
Tailored dog food, based on your dog's unique nutritional needs and delivered to your door each month.
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The Brownie Box
Stand: B6
Freshly bakes brownies and sweet treats, delivered right to your door. The Brownie Box takes pride in creating moments of enjoyment and sharing our delicious treats nationwide.
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The Cloth Nappy Store
Stand: D25
Providing a more sustainable option by moving away from single-use items is the way to a brighter, cleaner, greener future.
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The Little Luggage Co
Stand: F42
Award winning luggage and packing accessories designed to make Mum life easier!
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The Sleep Nanny
Stand: E4
A good nights sleep is priceless! The Sleep Nanny® is funded by a wife, a mother of two, best selling author, speaker and trainer, Lucy Shrimpton.
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The Washable Nappy Company
Stand: D38
Independent cloth nappy shop selling a huge range of high end reusable nappy brands (Mother-ease, TotsBots, Bumgenius, Little Lambs, Close Parent). Nappies needn't cost you the earth! Advice on how to use, choose and wash successfully. Plus a range of reusable eco baby related products including washable wipes, breast pads. toddler night nappies and training pants.
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Things Happen
Stand: F28
Specialising in financial advice and insurance for new parents.
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Ubere Mama
Stand: D24
Classic, cosy breastfeeding clothes with feeding access so discreet you can keep wearing them after you've weaned. Designed and made solely in UK. Beautiful soft fabrics.
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Venicci
Stand: C58
Designed to provide solutions to the reality of life with a baby. We deliver on style, performance and safety. *Brought to you by Baby Planet.
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Venture Photography Eton
Stand: C32
We design bespoke and exquisite pieces of personalised framed art to capture your family's unique story.
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