London Exhibitor List

2 Little Legs

Stand: E23

2 Little Legs is the the home of award winning, luxury, handmade children's clothing. All products are designed and handmade in Hertfordshire

Aptamil

Stand: B41

Aptamil is the Number 1 Brand for Follow on Milk in the UK.* Aptamil provides a wide product offering for whatever your needs might be, from powdered formulations to our more convenient formats** for on the go such as Ready to Drink. **IRI Infoscan total market MAT w/e 27/05/2023 domestic volume sales for Aptamil Follow On Milk Total UK **More convenient than powdered formulations

Babies in Essex

Stand: C30

Our aim is to provide high class, luxury, and traditional babywear worldwide. We believe that all babies should be dressed as cute as their personalities, without breaking the bank of Mum and Dad!

Baby Brezza

Stand: D11

The most advanced way to automatically make a warm, formula bottle instantly. No measuring, no mixing, no fuss. *Brought to you by Cheeky Rascals

Baby J’s

Stand: D23

Genuine baltic amber jewellery and more...

Baby Planet

Hassle-free shopping for all the top brands at the best prices.

BabyBjörn

Stand: B55

We develop good, functional and safe products for very young children. *Brought to you by Baby Planet

Bertie & Me

Stand: F30

I have spent a lot of time searching for boys clothing that isn't really 'boyish'. This is how Bertie and Me was born! I am a lover of neutral clothing but really struggled to find items I liked for my boys, now here we are with our own clothing line! Don't worry, there is lots for the girls too!

Bibbilyboo

Stand: F22

Beautiful award winning bibs with a unique waterproof barrier composed of child friendly fabrics

Bibinee Dolls

Stand: E15

Bibinee Dolls, is an early years toy brand, filling the huge gap in the market for soft plush, diversity dolls. Based in the UK and serving suppliers and customers internationally, they aim to empower children to learn, grow, play and just as importantly, love through representation and inclusion.

Bookworms Ltd

Stand: D37

Bookworms make reading more affordable for children all over the UK

Bright Apple Photography

Stand: E18

Bright Apple Photography is an award winning photographer specialising in family and newborn photography in Surrey.

Cells4Life

Stand: A25

Cells4Life is the leading umbilical cord blood stem cell bank in the UK. Find out how your baby's stem cells could help if they need treatment in the future.

Cheeky Chompers

Stand: E12

Award-winning baby & teething must-haves. Made by Mums with love. Come visit our stand to see our beautiful range of Teething bibs, Sensory comforters, Breastfeeding covers, Baby Carrier blankets and more! Perfect for newborns to teething tots.

Cheeky Rascals

Stand: D11

Making parenting easier with unique baby products from across the globe. Discover our range of clever sleep essentials including Owlet, Rockit, Izmi and Love To Dream.

Clover and Bear Ltd

Stand: C41

Through Clover and Bear I have created a place to shop from the comfort of your own home while your babies are sleeping. To bring together all the things I love and look for when buying for my own children…quality, style and comfort.

Cosatto

Stand: D55

Cosatto are saving the world from boring baby stuff with our range of high quality nursery products. *Brought to you by Baby Planet

Costco

Stand: D32

Join the club & start saving!

Cow & Gate

Stand: C42

Trusted for over 100 years, we’re proud to have fed 5 generations of Britain’s babies. We offer our highest quality products, including our Award-Winning Follow-on milk Value Pack, in powders and ready to drink liquids – enriched with everything they need and nothing they don’t (like palm oil or artificial preservatives).

Cuddledry

Stand: D19

Bestseller since 2006 - multi award winning Cuddledry towels make baby bathtime safe & stress free - for newborn to age 6.

Cybex

Stand: C60, C65

Safety, design and functionality characterize our infant car seats, high back boosters and strollers. *Brought to you by Baby Planet.

Didofy

Stand: B70

Master-engineered, high quality, beautifully sleek, safe and modern pushchairs. *Brought to you by Baby Planet.

Egg

Stand: A40

Designed in the UK with luxurious fabrics and materials to create the ultimate in comfort, safety and style. *Brought to you by Baby Planet

Field and Flower

Stand: B7

The Best Meat You Can Buy We want more people to care about where their meat has come from, how it was reared, and the farmers who reared the livestock. We work together with farmers to deliver our award winning meat to thousands of homes across the UK. Delivered fresh, always free-range and hand-packed in recyclable packaging.

Finnsøn

Stand: C22

Multi-award winning sustainable changing bags and accessories for eco-conscious parenting

Foldimats

Stand: D39

As well as being supportive and safe our mats are also very practical, and not forgetting stylish. No rolling, no breaking apart!

Future Life

Stand: F41

A friendly, professional and hassle-free will writing service to families across the UK.

Go2protect

Stand: A24

Go2protect* specialises in family insurances and mortgages. Run by husband and wife team, go2protect are really passionate about helping new and expectant parents access the right information and the best, affordable products. Whilst family insurances aren't something anyone wants to think about, it’s so important and often gets left to the bottom of the “to-do" list.

Gratifying Hypnobirthing

Stand: E38

Experience the birth that's right for you and your baby At Gratifying Hypnobirthing, we believe in empowering expecting parents to have the birth that's right for both them and their baby. We can assist in creating a truly memorable and personalised birthing experience.

Great Ormond Street Children’s Hospital

Stand: E2

This extraordinary hospital has always depended on charitable support, and every day is a chance for you to make a difference. Discover the impact we make with your help and support.

Green Chef

Stand: D30

The recipe box with 5 diet options to choose from each week. Take your pick from keto, lower carb, flexitarian, vegan and vegetarian.

Grow Wild Outdoorwear

Stand: C34

Grow Wild Outdoorwear is the brand for outdoor clothing and activewear for pregnancy, breastfeeding and babywearing. Ethical, eco-friendly maternitywear made in the UK and sustainable, ethical baby clothing and baby carriers for an outdoor lifestyle. Waterproof maternitywear and waterproof sling covers for hiking.

Grow with Iris

Stand: B4

The fortified plant-based growing up drink for toddlers aged 12 months+. Free from milk, lactose, egg, gluten, soya, peanuts and tree nuts.

Guide Dogs

Stand: D18

Guide Dogs is here to help people with sight loss across the UK, live the life they choose.

Hello Fresh

Stand: A23

The UK's leading recipe box. Delivering all the fresh ingredients and step-by-step recipe cards to your door. Dinner is solved.

HotTea Mama

Stand: E36

Natural, tasty teas specially designed to support your body in the most rewarding and challenging time of your life.

iCandy

Stand: B80

With unsurpassable levels of quality and world-class engineering, we create the perfect travel system for your baby. *Brought to you by Baby Planet.

Ickle Bubba

Stand: E50, E55

An award-winning brand, determined to make parenting easier by understanding the demands of modern family life. *Brought to you by Baby Planet.

Izmi

Stand: D11

Discover award winning, expert designed Izmi baby carriers, ergonomic wraps and toddler carriers. *Brought to you by Cheeky Rascals

Jane

Stand: C55

We want to be with you now, and in the future, and to be part of all your memories. *Brought to you by Baby Planet.

Joie

Stand: B60

Joie is committed to the highest standards of design, engineering and safety in our extensive range of pushchairs, car seats, and in home gear. *Brought to you by Baby Planet

Joolz

Stand: B40

Ergonomically designed pushchairs and accessories inspired by the everyday moments of parenthood. *Brought to you by Baby Planet.

Kabode

Stand: F24

Organic bedding, with style. Baby + Kids moses basket and double bed & everything in between.

Lilith Loves Henry

Stand: F40

We are a leading teething, baby weaning and baby accessories company in the UK. Selling a wide range of teething toys, baby weaning products, baby accessories and BIBS dummies.

Little Acorns

Stand: E65

Discover our huge selection of Little Acorns Nursery Furniture. *Brought to you by Baby Planet.

Little Poppets & Co

Stand: B30

Little Poppets is family owned and operated independent nursery store business based in Kent, supplying travel, bathtime, feeding essentials and more!

Little Theo’s Designs Co

Stand: E35

Etsy Star Seller 🌟 Over 1,000 5🌟 Reviews Gifts•Keepsakes•Milestones All things wooden & laser engraved

Little Wishlist

Stand: D35

Your online gift registry for bumps, babies & beyond

Love to Dream

Stand: D11

Global award winning swaddle to help your family achieve a better night’s sleep. *Brought to you by Cheeky Rascals

Macmillan

Stand: B44

Because cancer can affect your life in so many ways, we do whatever it takes to give people the support they need.

MAM

Stand: B20

Baby products unique in design and function to support the individual development of every child.

Mamas & Papas

Stand: C70, D70, E70

The iconic brand with 35 years experience providing expertise to new parents and their families. *Brought to you by Baby Planet.

Massage the Senses

Stand: A26

We create online packages for pregnancy and new mums to take time out and feel confident in parenting style that suit you

Maxi-Cosi

Stand: C40

The leading brand in car seats and pushchairs. Choose for safety, comfort and design. *Brought to you by Baby Planet.

Mee-go

Stand: D45

Stress-free travel with baby and toddler, plus nursery furniture to create your perfect dream nursery. *Brought to you by Baby Planet.

Mighty Birth Co.

Stand: E9

Welcome to Mighty Birth Co. We're dedicated to transforming birthing experiences for the better. No matter your birth preference, we provide you and your birth partner with essential tools and knowledge through our inspiring hypnobirthing courses. Join us in Surrey, Richmond, and beyond, or online, for empowering classes that leave you feeling confident, prepared, and ready to embrace new life into the world!

Mini First Aid

We are the UK’s largest paediatric first aid provider, training over 100 families every single week. Started from a kitchen table in 2014, Mini First Aid now have over 70 franchises nationwide, offering high quality, engaging and memorable first aid training. In 2021 BBC Dragons’ Den star Sara Davies saw the huge potential in Mini First Aid, and came onboard as an investor and adviser.

Moon Snow®

Moon Snow® is an award winning and organic baby brand, specialising in innovative and modern weaning, teething and bedtime essentials. Made from eco-friendly materials, their minimalist style adds a premium touch to everyday must-haves!

MuslinZ

Stand: D25

A high quality range of muslin squares, swaddles & more at great prices.

My Babiie

Stand: A50

With our eye-catching, fashion-forward look that is unmistakably My Babiie. Standing out from the rest led us to become the UK’s fastest growing fashion-led baby brand. *Brought to you by Baby Planet

Natal Active

Stand: E41

Award-winning, stylish and supportive activewear for pregnant and breastfeeding mums.

Nature’s Divine

Stand: C35

Nature’s Divine is proud to value itself as a vegan, cruelty-free, and eco-friendly brand with a range of products from oils and balms for babies through to products for mums and dads. We care for babies’ special skincare needs, so having natural and organic ingredients is essential.

Neo and Nessa

Stand: F26

Modern and multifunctional changing bags with detachable clutches so you don't need a separate handbag. Our versatile bags adapt with your day and your lifestyle, and are ideal for family time, work or travel.

Nestboxx

Stand: E19

The UK’s leading flash deal brand for pregnancy, baby and toddler products. Nestboxx introduces new pregnancy, baby and toddler products to expecting and new parents. The brand gets an engaged new customer to review and champion their product and the customer gets up to 80% off a fabulous must-have item. We will have further flash deals during the three day show at Sandown. Where NEW products meet NEW parents

Neutrumbear

Stand: F45

After finding it difficult to find gender neutral products, that weren't solely grey or white, we set out to change this trend allowing mums, dad, friends, family or work colleagues to buy beautifully handpicked collections whether they know the gender of their baby or not!

Newborn Memories

Stand: C39

The first week of your baby’s life is unique, magical and a life changing time. As newborn specialists and a super father & daughter team, we know how quickly your baby will change. You only get one chance to capture your baby as they are right now, and once it’s gone you can never get that time back.

Nonna Tonda

Stand: C34

Each week we deliver fresh pasta and delicious sauces to your door, ready to cook and eat in under 5 minutes. It really is that simple.

Noordi

Stand: C50

Safety of your child is our priority, let Noordi take care of your little one. *Brought to you by Baby Planet.

Nuna

Stand: B65

Inspired by the clean lines and ingenuity of Dutch design, Nuna baby gear is easy, safe and flexible. *Brought to you by Baby Planet

Obaby

Stand: D65

Award winning nursery and toddler furniture, made by our family for yours. Our collections feature cot beds, matching room sets, nursery chairs, toddler beds, strollers and accessories. *Brought to you by Baby Planet

Owlet

Stand: D11

The award-winning baby monitor which tracks heart rate, oxygen levels and sleep trends on your smartphone from anywhere. *Brought to you by Cheeky Rascals

Oyster

Stand: A45

Discover the revolutionary and award-winning Babystyle Oyster 3 collection. *Brought to you by Baby Planet.

Peg-Pérego

Stand: D50

Since 1949 we have focused solely on creating products for children. We like to think that many families have chosen our goods because we too are a big family. Everyone contributes their specific skills and know-how to the success of a joint project. *Brought to you by Baby Planet

Pillow T

Stand: D34

Have all the comfort with our T-shaped pregnancy pillow for pregnant women in UK that gives comfort, restful and relaxing moments throughout the journey of pregnancy.

Priya & Peanut

Stand: B10

From award-winning sensory baby toys, to sensory boxes, sensory cards for babies and more baby toys your newborn baby will love. Made for parents, by parents.

Pure Pet Food

Stand: C20

Show your dog just how loved they are with tasty, wholesome, healthy dog food.

Purermama

Stand: B12

Purer Mama are revolutionising pregnancy and postpartum supplements with their Project Baby Gold Award winning capsules. Their superior formulas contain the right amounts of the essential nutrients, developed in line with new research, to support and enhance your mental and physical wellbeing.

Purflo

Stand: F42

Purflo is the UK’s original baby safe sleep brand started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies.

Riverford Organic Farmers

Stand: E8

Proper farmers with mud on our boots, we grow & deliver 100% organic veg boxes. Ready to #LiveLifeontheVeg?

Rockermumma

Stand: E11

A family run business specializing in Nursery décor items such as blankets, toys, cushions, posters, bookends, and more. They strive to help customers transform their nursery visions into reality and offer a wide selection of products to choose from.

Rockit

Stand: D11

At Rockit HQ, we’re on a mission to help babies sleep. The new rechargeable Rockit stroller rocker and our other award winning sleep aids are making life easier for exhausted parents all over the planet. *Brought to you by Cheeky Rascals

Shooting Star Children’s Hospices

Stand: B9

Discover your next step at Shooting Star. Whatever you role you'll be helping children and young people with life-limiting conditions and their families. We’re always on the lookout for talented and caring individuals who want to join our fantastic team and make a difference. Whether you’re interested in nursing roles, supporting families, or contributing to our retail team, we offer a lovely place to work with generous benefits.

Silver Cross

Stand: A70

Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand. *Brought to you by Baby Planet

Sleeping Stars

Stand: D33

Navigating motherhood, while trying to survive on severe sleep deprivation, is a real challenge. At Sleeping Stars, you can get bespoke consultation on your little ones' sleep, so that they have enough energy to explore the world and develop new skills!

Snüz

Stand: E60

We live and breathe ideas and products that are designed to make sleep happier, better and easier. *Brought to you by Baby Planet.

Something Special

Stand: A35

We make beautiful personalised gifts, all made to order. Choose your own colour scheme and design to give something special.

Sproot Baby

Stand: D31

Sustainable baby clothes helping parents today and the planet tomorrow. 100% organic cotton. Eco friendly. Sleepsuits, baby grows and t-shirts made to be worn.

Sue Greetham Photography

Stand: E25

Sue is one of the UK’s leading newborn, baby, children and family photographers working from her home studio in Orpington.

Sweet Dreamers

Stand: F20

Multi-award winning baby sleep products including Ewan the dream sheep. Experts in creating well-loved sleep soothers for 1000s of families across the world.

Swimkidz

Stand: B32

Baby Swimming Lessons. Our unique and innovative baby swimming lessons start from 0 - 18 months, providing an excellent bonding experience for you and your baby.

Tails.com

Stand: B2

Tailored dog food, based on your dog's unique nutritional needs and delivered to your door each month.

The Brownie Box

Stand: B6

Freshly bakes brownies and sweet treats, delivered right to your door. The Brownie Box takes pride in creating moments of enjoyment and sharing our delicious treats nationwide.

The Cloth Nappy Store

Stand: D25

Providing a more sustainable option by moving away from single-use items is the way to a brighter, cleaner, greener future.

The Sleep Nanny

Stand: E4

A good nights sleep is priceless! The Sleep Nanny® is funded by a wife, a mother of two, best selling author, speaker and trainer, Lucy Shrimpton.

The Washable Nappy Company

Stand: D38

Independent cloth nappy shop selling a huge range of high end reusable nappy brands (Mother-ease, TotsBots, Bumgenius, Little Lambs, Close Parent). Nappies needn't cost you the earth! Advice on how to use, choose and wash successfully. Plus a range of reusable eco baby related products including washable wipes, breast pads. toddler night nappies and training pants.

Things Happen

Stand: F28

Specialising in financial advice and insurance for new parents.

Tootsie and Boo

Stand: C21

Something a little bit different at an affordable price, beautiful clothing and accessories for your little one.

Ubere Mama

Stand: E38

Classic, cosy breastfeeding clothes with feeding access so discreet you can keep wearing them after you've weaned. Designed and made solely in UK. Beautiful soft fabrics.

Usborne Books – London

Stand: E32

We are the leading UK independent publisher of children's books. Our books are available worldwide.

Venicci

Stand: C58, D60

Designed to provide solutions to the reality of life with a baby. We deliver on style, performance and safety. *Brought to you by Baby Planet.

Venture Photography Eton

Stand: C32

We design bespoke and exquisite pieces of personalised framed art to capture your family's unique story.

Verisure

Stand: E31

Secure your home with Verisure alarm systems.

WorkWelle

Stand: F27

Welle is a digital club and community for self-employed mothers (and mothers to be, and mothers who are thinking about working for themselves!).