London Exhibitor List

2 Little Legs

Stand: E23

2 Little Legs is the the home of award winning, luxury, handmade children's clothing. All products are designed and handmade in Hertfordshire

Aptamil

Stand: B41

Aptamil is the Number 1 Brand for Follow on Milk in the UK.* Aptamil provides a wide product offering for whatever your needs might be, from powdered formulations to our more convenient formats** for on the go such as Ready to Drink. **IRI Infoscan total market MAT w/e 27/05/2023 domestic volume sales for Aptamil Follow On Milk Total UK **More convenient than powdered formulations

Art By Law

Stand: D34

We produce images from the heart with great sensitivity and understanding to all of our client's needs, striving to be the best in our field.

Babies in Essex

Stand: C30

Our aim is to provide high class, luxury, and traditional babywear worldwide. We believe that all babies should be dressed as cute as their personalities, without breaking the bank of Mum and Dad!

Baby Central

Baby Central specialises in products for parents and babies to support you through pregnancy and beyond

Baby Planet

Hassle-free shopping for all the top brands at the best prices.

BabyBjörn

We develop good, functional and safe products for very young children. *Brought to you by Baby Planet

Bertie & Me

Stand: E9

I have spent a lot of time searching for boys clothing that isn't really 'boyish'. This is how Bertie and Me was born! I am a lover of neutral clothing but really struggled to find items I liked for my boys, now here we are with our own clothing line! Don't worry, there is lots for the girls too!

Betty Brown Boutique

Stand: B14

Betty Brown Boutique was founded by Nicola in 2017 as a family-run business, offering lovingly made hair bows with a modern take on traditional design. Handcrafted with attention to detail, these timeless accessories are sure to stand out from the crowd. Perfect for the stylish baby girl.

Birth Boss

Stand: C42

Hypnobirthing and Birth Preparation courses to get ready to meet your baby with confidence and Baby Massage courses to deepen your bond.

Borro

Stand: F27

Get the best organic baby and kids' brands at a fraction of the price by renting them! Save on average £750/year by renting and the CO2 equivalent of over 1000 disposable nappies! Free returns, no charge for stains and a completely flexible subscription to suit you.

Bright Apple Photography

Stand: E18

Bright Apple Photography is an award winning photographer specialising in family and newborn photography in Surrey.

Bubba Boo

Stand: F22

100% organic bamboo, eco-friendly children's products.

Bugaboo

Innovative products that have at their heart the desire to make parents’ lives easier. *Brought to you by Baby Planet.

Bumbo

Our products are there for you each step of the way from making changing diapers easier to the day your baby starts learning to sit up by themselves supporting them, and making playtime more fun. When your baby starts potty training, our products are there to help you through memorable times. *Brought to you by Hippychick

Bundlee

Stand: B4

Rent your baby's wardrobe with Bundlee! Swap outgrown clothes with the next size up and renew your littles ones' wardrobes with your next bundlee, sealed with our cleanleness guarantee.

Cells4Life

Stand: A25

Cells4Life is the leading umbilical cord blood stem cell bank in the UK. Find out how your baby's stem cells could help if they need treatment in the future.

Cheeky Chompers

Stand: E12

Award-winning baby & teething must-haves. Made by Mums with love. Come visit our stand to see our beautiful range of Teething bibs, Sensory comforters, Breastfeeding covers, Baby Carrier blankets and more! Perfect for newborns to teething tots.

Cheeky Rascals

Stand: D11

Making parenting easier with unique baby products from across the globe. Discover our range of clever sleep essentials including Owlet, Rockit, Izmi and Love To Dream.

Cheeky Wipes

Stand: E19

The original bestselling, plastic free reusable baby wipes. Plus period pads & pants and reusable makeup removal.

Clover and Bear Ltd

Stand: D37

Through Clover and Bear I have created a place to shop from the comfort of your own home while your babies are sleeping. To bring together all the things I love and look for when buying for my own children…quality, style and comfort.

Cosatto

Cosatto are saving the world from boring baby stuff with our range of high quality nursery products. *Brought to you by Baby Planet

Costco

Stand: D32

Join the club & start saving!

Cuddledry

Stand: F20

Bestseller since 2006 - multi award winning Cuddledry towels make baby bathtime safe & stress free - for newborn to age 6.

Cybex

Safety, design and functionality characterize our infant car seats, high back boosters and strollers. *Brought to you by Baby Planet.

Daddy and I

Stand: D19

Daddy and I are proud to introduce our premium quality leather backpack and accessories, designed with dads in mind.

Didofy

Master-engineered, high quality, beautifully sleek, safe and modern pushchairs. *Brought to you by Baby Planet.

Dotty Fish

Stand: A29

Dotty Fish offer a range of quality lightweight and flexible shoes with a non-slip suede sole. Podiatry approved baby shoes, slippers and sandals that are ideal for babies and toddlers who are on the move.

Dreamgenii

Stand: B8

Whether you find pregnancy easy or difficult, everyone needs comfort before and after the birth of your baby! Dreamgenii provides the ultimate comfort with their range of pregnancy pillows, feeding pillows and baby carriers ideal for providing comfort to you as well as your baby, whether during your pregnancy or when you are feeding your child. *Brought to you by Baby Central

Egg

Designed in the UK with luxurious fabrics and materials to create the ultimate in comfort, safety and style. *Brought to you by Baby Planet

Foldimats

Stand: D39

As well as being supportive and safe our mats are also very practical, and not forgetting stylish. No rolling, no breaking apart!

Future Life

Stand: F41

A friendly, professional and hassle-free will writing service to families across the UK.

Gaia Baby

Thoughtfully designed, practical and timeless nursery products to help you on your parenting journey. *Brought to you by Baby Planet

Great Ormond Street Children’s Hospital

Stand: E4

This extraordinary hospital has always depended on charitable support, and every day is a chance for you to make a difference. Discover the impact we make with your help and support.

Guide Dogs

Stand: D35

Guide Dogs is here to help people with sight loss across the UK, live the life they choose.

Harry and Rose

Stand: D24

As parents ourselves, we know about the importance of taking care of your baby’s everyday needs. We believe that what goes on your baby’s skin should be lovingly formulated and of excellent quality. Our luxury baby skincare range has been uniquely developed to bring a sense of well-being and preserve the natural balance of sensitive skin.

Harry’s Hydrocephalus Awareness Trust (Harry’s Hat)

Stand: F23

Harry’s Hydrocephalus Awareness Trust (Harry’s HAT) was founded in 2018 to help children and their families who are affected by hydrocephalus (water on the brain).

Hello Fresh

Stand: B31

The UK's leading recipe box. Delivering all the fresh ingredients and step-by-step recipe cards to your door. Dinner is solved.

Hippychick

Essentials for dinner time, playtime and bedtime that ease the strain of being a parent.

HKC Security

Stand: E8

HKC is a trusted brand for Professional Installers in both Ireland and the UK providing electronic wired and wireless intruder alarm equipment to Professional Installers.

iCandy

With unsurpassable levels of quality and world-class engineering, we create the perfect travel system for your baby. *Brought to you by Baby Planet.

Ickle Bubba

An award-winning brand, determined to make parenting easier by understanding the demands of modern family life. *Brought to you by Baby Planet.

Imaginatal Health Ltd

Stand: F24

We are an award winning private ultrasound clinic that helps women with their wellness and fertility journey.

In Stitches

Stand: B2

A beautiful range of hand-made gifts for babies and toddlers.

Inglesina

See the quality and benefits of Inglesina prams, travel systems and car seats for yourself. *Brought to you by Baby Planet

Izmi

Stand: D11

Discover award winning, expert designed Izmi baby carriers, ergonomic wraps and toddler carriers. *Brought to you by Cheeky Rascals

Joie

Stand: B60

Joie is committed to the highest standards of design, engineering and safety in our extensive range of pushchairs, car seats, and in home gear. *Brought to you by Baby Planet

Joolz

Ergonomically designed pushchairs and accessories inspired by the everyday moments of parenthood. *Brought to you by Baby Planet.

Julie Kay Belly Way

Stand: D36

Preserve, protect and restore your body during and after pregnancy with support bracing designed by Physiotherapist Julie Kay

Kura Organics

Stand: E41

Designed by mamas, our Kura Organic Baby Wrap has been cleverly designed with designated holes in the back of the wrap to pull through car seat or pushchair straps and makes getting out and about with baby so much easier.

Latched

Stand: E31

Comfortable, supportive, functional clothing and sportswear for pregnant, breastfeeding and on the go Mums.

Lilith Loves Henry

Stand: F40

We are a leading teething, baby weaning and baby accessories company in the UK. Selling a wide range of teething toys, baby weaning products, baby accessories and BIBS dummies.

Little Acorns

Discover our huge selection of Little Acorns Nursery Furniture. *Brought to you by Baby Planet.

Little Poppets & Co

Stand: B30 & A27

Little Poppets is family owned and operated independent nursery store business based in Kent, supplying travel, bathtime, feeding essentials and more!

London Fitness Mamas

Stand: F26

We're here to bring you the best experts in each area of mamahood to support the health and wellbeing of you & your child.

Love to Dream

Stand: D11

Global award winning swaddle to help your family achieve a better night’s sleep. *Brought to you by Cheeky Rascals

Macmillan

Stand: B44

Because cancer can affect your life in so many ways, we do whatever it takes to give people the support they need.

MAM

Stand: B20

Baby products unique in design and function to support the individual development of every child.

Mama Bamboo

Stand: A35

Award-winning premium eco-sustainable Bamboo nappies and wipes. The only nappy company to use FSC certified sustainable bamboo and 100% compostable liners and packaging.

Mamas & Papas

The iconic brand with 35 years experience providing expertise to new parents and their families. *Brought to you by Baby Planet.

MANtenatal

Stand: D30

Our goal is simple... to help all fathers and birth partners be the #bestdadyoucanbe through our online courses that are designed by dads and endorsed by the NHS in the UK, along with Midwives & Doula's from around the world.

Massage the Senses

Stand: C43

We create online packages for pregnancy and new mums to take time out and feel confident in parenting style that suit you

Maxi-Cosi

The leading brand in car seats and pushchairs. Choose for safety, comfort and design. *Brought to you by Baby Planet.

Mee-go

Stress-free travel with baby and toddler, plus nursery furniture to create your perfect dream nursery. *Brought to you by Baby Planet.

Mindful Chef

Stand: D28

Discover the UK's Highest Rated Recipe Box. Choose Your Meals. Money Back Guarantee | No Commitment. Fresh, delicious, nutritionist-designed recipes

Moby Wraps

The best baby gear for new parents. Discover the comfort and versatility of our baby wraps and carriers. *Brought to you by Hippychick

Moover

Stand: A23

Designed in Denmark, Moover Toys are luxury wooden mobility toys. *Brought to you by Hippychick

Mosaic Journal

Stand: D33

Capture your life story in pictures. Upload a daily photo and we'll deliver your prints every month

Motherlylove

Stand: E33

Created by an expert midwife and aromatherapist, luxurious award-winning 100% natural skincare for pregnancy, birth, baby and all mothers.

Mothers Loves Jewellery

Stand: C35

One-of-a-kind, keepsake jewellery that emulate the beauty and bond between mother and baby, that special item just for you with a unique story to share.

Mumba Bra

Stand: E5

The pregnancy and nursing bra REVOLUTION. Supporting You - In More Ways Than One. Fabric that adjusts as you grow, giving you perfect everyday comfort. Plus 3 smart features to aid breastfeeding.

MuslinZ

Stand: D25

A high quality range of muslin squares, swaddles & more at great prices.

My Babiie

With our eye-catching, fashion-forward look that is unmistakably My Babiie. Standing out from the rest led us to become the UK’s fastest growing fashion-led baby brand. *Brought to you by Baby Planet

Nancy & Frank

Stand: E35

Nancy & Frank recognises that becoming a parent doesn’t automatically mean that you stop being you. Stylish, functional and contemporary, these bags fit into every plan in the schedule.

Natal Active

Stand: B12

Award-winning, stylish and supportive activewear for pregnant and breastfeeding mums.

Nattou

Nattou is a Belgian brand of baby products that has specialised in the production of high-quality cuddly toys, educational toys, practical accessories and essentials for over 30 years. *Brought to you by Hippychick

Neo and Nessa

Stand: C34

Modern and multifunctional changing bags with detachable clutches so you don't need a separate handbag. Our versatile bags adapt with your day and your lifestyle, and are ideal for family time, work or travel.

Neutrumbear

Stand: F45

After finding it difficult to find gender neutral products, that weren't solely grey or white, we set out to change this trend allowing mums, dad, friends, family or work colleagues to buy beautifully handpicked collections whether they know the gender of their baby or not!

Nibbling

Stand: C21

Nibbling provides you with the ultimate baby accessories. Ranging from teething necklaces, bracelets, toys, dummy clips and more!

Nonna Tonda

Stand: C39

Each week we deliver fresh pasta and delicious sauces to your door, ready to cook and eat in under 5 minutes. It really is that simple.

Noordi

Stand: A50

Safety of your child is our priority, let Noordi take care of your little one. *Brought to you by Baby Planet.

Nuna

Stand: B65

Inspired by the clean lines and ingenuity of Dutch design, Nuna baby gear is easy, safe and flexible. *Brought to you by Baby Planet

Obaby

Award winning nursery and toddler furniture, made by our family for yours. Our collections feature cot beds, matching room sets, nursery chairs, toddler beds, strollers and accessories. *Brought to you by Baby Planet

Out ‘n’ About

Out ‘n’ About is the buggy that makes it easy and fun to get, well, out and about as a family. Our buggies can handle every terrain with ease, so you can spend your energy creating lasting family memories. From Cotswold cobbles and London potholes, to Yorkshire Dales and sandy trails, Out’n’About is there for the everyday and weekend adventure. *Brought to you by Baby Planet

Owlet

Stand: D11

The award-winning baby monitor which tracks heart rate, oxygen levels and sleep trends on your smartphone from anywhere. *Brought to you by Cheeky Rascals

Oyster

Discover the revolutionary and award-winning Babystyle Oyster 3 collection. *Brought to you by Baby Planet.

Peg-Pérego

Since 1949 we have focused solely on creating products for children. We like to think that many families have chosen our goods because we too are a big family. Everyone contributes their specific skills and know-how to the success of a joint project. *Brought to you by Baby Planet

Purflo

Stand: F42

Purflo is the UK’s original baby safe sleep brand started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies.

Quinny

Stand: D45

This is your life, your child and your Quinny pushchair or buggy fits right in. *Brought to you by Baby Planet.

Rock Stepper

Stand: B42

Stylish for you, fun for them. We offer high-end luxury playmats, which are safe and suitable from birth. We believe young children should primarily learn through play. Our flashcards & (soon to launch) app can improve cognitive development, improve fine motor skills & advance early learning.

Rockit

Stand: D11

At Rockit HQ, we’re on a mission to help babies sleep. The new rechargeable Rockit stroller rocker and our other award winning sleep aids are making life easier for exhausted parents all over the planet. *Brought to you by Cheeky Rascals

Royal Life Saving Society

Stand: D29

We are the UK’s leading provider of water safety and drowning prevention education, offering tasting sessions for families at the show.

Silver Cross

Stand: A70, C60

Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand. *Brought to you by Baby Planet

Snüz

We live and breathe ideas and products that are designed to make sleep happier, better and easier. *Brought to you by Baby Planet.

Something Special

Stand: D20

We make beautiful personalised gifts, all made to order. Choose your own colour scheme and design to give something special.

Sue Greetham Photography

Stand: E25

Sue is one of the UK’s leading newborn, baby, children and family photographers working from her home studio in Orpington.

Sunnies For Kids

Stand: C22

Sunnies sunglasses are made from BPA free rubber, which means they bend and flex to withstand the rough and tumble of life in kids’ hands. Rubber frames are soft to the touch and lightweight. All our sunnies sunglasses offer 100% UVA/UVB protection against strong sunlight. The lenses are filter category 3 equivalent to UV400 and are shatter resistant.

Sweet Dreamers

Stand: F20

Multi-award winning baby sleep products including Ewan the dream sheep. Experts in creating well-loved sleep soothers for 1000s of families across the world.

The Brownie Box

Stand: B6

Freshly bakes brownies and sweet treats, delivered right to your door. The Brownie Box takes pride in creating moments of enjoyment and sharing our delicious treats nationwide.

The Cloth Nappy Store

Stand: D25

Providing a more sustainable option by moving away from single-use items is the way to a brighter, cleaner, greener future.

The Washable Nappy Company

Stand: D38

Independent cloth nappy shop selling a huge range of high end reusable nappy brands (Mother-ease, TotsBots, Bumgenius, Little Lambs, Close Parent). Nappies needn't cost you the earth! Advice on how to use, choose and wash successfully. Plus a range of reusable eco baby related products including washable wipes, breast pads. toddler night nappies and training pants.

Things Happen

Stand: F28

Specialising in financial advice and insurance for new parents.

Tootsie and Boo

Stand: D31

Something a little bit different at an affordable price, beautiful clothing and accessories for your little one.

Trybike

TRYBIKE makes bikes that grow with your kids. Its balance bikes can be converted to trikes, then into a two wheeler to get them ready for cycling. *Brought to you by Hippychick

Ubere Mama

Stand: E48

Classic, cosy breastfeeding clothes with feeding access so discreet you can keep wearing them after you've weaned. Designed and made solely in UK. Beautiful soft fabrics.

Usborne Books – London

Stand: E32

We are the leading UK independent publisher of children's books. Our books are available worldwide.

Venicci

Designed to provide solutions to the reality of life with a baby. We deliver on style, performance and safety. *Brought to you by Baby Planet.

Venture Photography Eton

Stand: C32

We design bespoke and exquisite pieces of personalised framed art to capture your family's unique story.

Widgey

Stand: D18

Our pregnancy sleep pillow is especially designed to help you get a good night’s rest at every stage of your pregnancy. With a gently curved shape and a pliable filling, it provides adaptable support as your body changes.

Wonderfold

Safe and easy to maneuver double/quad stroller wagon. Quality baby and kids transport with parents’ convenience in mind. Perfect for on the go, now your family can cruise the world with ease. *Brought to you by Baby Central

Your Baby Club

Your Baby Club is the UK's fastest growing online community for new and expecting parents. Join today for free!

Zellie

Stand: F30

Baby bags and accessories to keep life organised.